Return on Investment ROI

Return on Investment (ROI) 

Calculating the Return on Investment (ROI) is important when investing in a new business because it helps investors (maybe that’s just going to be you, the business owner) understand the profitability of the investment. By calculating the ROI, you can determine how much money you can expect to make from your investment and can use this information to make informed decisions about whether or not to invest in the business.

ROI is particularly important for new businesses, as there is often a higher level of risk involved in investing in a startup or early-stage company. By calculating the ROI, investors can assess the potential risks and rewards of the investment and determine whether the potential return is sufficient to justify the level of risk.

In addition to helping investors make informed decisions, calculating the ROI is useful for business owners and managers as a way to track and measure the performance of the business. By regularly calculating the ROI, business owners can identify areas of the business that are generating strong returns and areas that may need improvement and can make strategic decisions to optimize the performance of the business.

Overall, calculating the ROI is an important tool for evaluating the profitability of an investment, and can help investors, business owners, and managers make informed decisions about the use of resources and the allocation of capital.

ROI is a measure of the profitability of an investment, and it’s calculated by dividing the net profit the investment has generated by the cost of the investment.

The resulting percentage is the ROI.

Here’s an example:

To calculate the Return on Investment (ROI), you will need to know the following:

The initial investment:

This is the amount of money that was invested in the asset or project.

The net profit:

This is the total amount of money that was generated by the investment after deducting any expenses or costs associated with it.

Once you have these numbers, you can use the following formula to calculate the ROI:

ROI = (Net profit / Initial investment) x 100

So, if you invested $100 in an asset and it generated a net profit of $20, the ROI would be:

ROI = ($20 / $100) x 100 = 20%


Bookkeeping Lead offers virtual bookkeeping & accounting services to small businesses looking to scale up their business while improving their organization efficiency.

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